Effective Date: May 21, 2025

This Cookie Policy explains how Rodeo ROI (“we,” “us,” or “our”) uses cookies and similar technologies on our website (rodeoroi.com) and as part of providing our SEO services and SaaS platform (collectively, the “Services”).

By continuing to use our Services, you consent to the use of cookies and similar technologies as described in this policy.

1. What Are Cookies?

Cookies are small text files that are placed on your computer or mobile device when you visit a website. They are widely used to make websites work more efficiently, to provide a better Browse experience, and to provide information to the website owners.

Cookies can be “persistent” or “session” cookies:

• Session cookies are temporary cookies that remain on your device until you close your web browser.
• Persistent cookies remain on your device for a longer period or until you manually delete them.

Cookies can also be “first-party” or “third-party” cookies:

• First-party cookies are set directly by the website you are visiting (i.e., by Rodeo ROI).
• Third-party cookies are set by a domain other than the one you are visiting, typically by third-party service providers (e.g., analytics, advertising, or social media platforms).

2. How Rodeo ROI Uses Cookies and Why

We use cookies and similar technologies for various purposes, including:

a. Strictly Necessary Cookies: * These cookies are essential for the website to function correctly and cannot be switched off in our systems. They enable core functionalities like security, network management, and accessibility. * Examples: Maintaining your login session, remembering items in a shopping cart (if applicable), security features.

b. Performance and Analytics Cookies: * These cookies collect information about how visitors use our website and Services, such as which pages are visited most often, how much time users spend on certain pages, and if they encounter error messages. This helps us understand and improve the performance of our website and Services. * Examples: Google Analytics cookies to track website traffic and user behavior.

c. Functionality Cookies: * These cookies allow our website to remember choices you make (like your username, language, or region) and provide enhanced, more personalized features. They can also be used to remember changes you have made to text size, fonts, and other parts of web pages that you can customize. * Examples: Remembering your login preferences, saving your preferred language settings.

d. Targeting and Advertising Cookies: * These cookies are used to deliver advertisements more relevant to you and your interests. They are also used to limit the number of times you see an advertisement and help measure the effectiveness of advertising campaigns. They are usually placed by advertising networks with the website operator’s permission. * Examples: Cookies used by Google Ads, LinkedIn, or other advertising platforms to show you relevant ads based on your Browse history.

3. Third-Party Cookies

In addition to our own cookies, we work with various third-party service providers who may also place cookies on your device when you visit our website or use our Services. These third parties include:

• Analytics Providers: (e.g., Google Analytics) to help us understand how users engage with our website.
• Advertising Partners: (e.g., Google Ads, social media platforms) to manage and track the performance of our advertising campaigns.
• Payment Processors: (e.g., Stripe) for secure transaction processing.
• Embedded Content Providers: If we embed content from platforms like YouTube or Vimeo.

We do not have direct control over the cookies set by these third parties. You should refer to the respective third-party privacy and cookie policies for more information.

4. Your Choices: Managing Cookies

You have the right to decide whether to accept or reject cookies. You can exercise your cookie preferences by:

a. Browser Settings: Most web browsers allow you to control cookies through their settings preferences. You can typically set your browser to: * Delete all cookies. * Block all cookies. * Allow only certain types of cookies. * Receive a warning before a cookie is stored. Please note that disabling cookies may affect the functionality of our website and other websites you visit. You may not be able to log in or use certain features of our Services.

b. Website Cookie Consent Tools: (If implemented) You may see a cookie banner or pop-up when you first visit our website, which allows you to manage your cookie preferences.

c. Opt-Out Tools: For third-party advertising cookies, you can often opt-out directly: * Google Ad Settings: Visit https://adssettings.google.com/ * Network Advertising Initiative (NAI) Opt-Out: Visit http://optout.networkadvertising.org/ * Digital Advertising Alliance (DAA) Opt-Out: Visit http://optout.aboutads.info/ * For users in Europe, visit http://www.youronlinechoices.eu/

## 5. Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes to the cookies we use, our practices, or for other operational, legal, or regulatory reasons. We encourage you to review this Cookie Policy periodically for any changes. The “Effective Date” at the top of this page indicates when it was last updated.

6. Contact Us

If you have any questions or concerns about our use of cookies or this Cookie Policy, please contact us:

• By email: [email protected]
• By phone: 512-222-7266
• By mail: Rodeo ROI #471821 Capitol Ave Ste 415 Cheyenne, WY 82001