Why Your Landscaping Business Isn’t Getting Enough Leads (And How to Fix It)
You take pride in your landscaping business. You’ve built a strong reputation, deliver high-quality work, and know your craft inside and out. But despite your expertise, you struggle to get consistent new leads online.
The frustrating part? You know homeowners and businesses are actively searching for landscapers in your area, but they seem to find your competitors instead of you.
This isn’t happening because your work isn’t good enough. It’s because your website isn’t ranking high enough on Google.
If your business isn’t showing up in searches for “landscaping SEO services”, you’re missing out on potential customers who are ready to hire a landscaper right now.
The good news? You can fix this and start attracting more clients with a strong SEO strategy.
In this guide, we’ll cover exactly how to rank higher on Google, generate more leads, and grow your landscaping business using landscaping SEO services.
Why Landscaping SEO Services Are Essential for Your Business
Most Homeowners Search Online for Landscapers Before Calling
When someone needs a lawn care service, hardscaping, or landscape design, what do they do? They search online.
Over 80 percent of homeowners research landscaping companies online before making a decision. If your business isn’t visible, you’re handing those leads directly to your competitors.
Local SEO Gets You Found in “Near Me” Searches
Searches like “best landscaper near me” or “lawn care services in [City]” are made by people who are actively looking for your services.
Businesses that appear in Google’s Local Pack (the top three Google Maps results) get the most clicks and phone calls. To rank there, you need a fully optimized website, an active Google Business Profile, and strong local SEO.
Learn more about Google’s Local Pack ranking factors.
SEO Generates Consistent Leads Without Paid Ads
Google Ads and social media promotions can work, but they require constant spending. The moment you stop paying for ads, your leads dry up.
SEO, on the other hand, is a long-term investment that keeps bringing in organic leads month after month—without paying for every single click.
How to Rank Higher with Landscaping SEO Services
Now that you know why SEO matters, let’s talk about how to actually improve your rankings and get more clients.
Optimize Your Google Business Profile (GBP)
Your Google Business Profile (GBP) is one of the most powerful tools for ranking in local searches.
To improve your Google ranking:
- Claim and verify your business listing on Google Business Profile
- Ensure your name, address, and phone number (NAP) are accurate
- Upload high-quality images of your recent landscaping projects
- Encourage customers to leave reviews (Google rewards businesses with more positive reviews)
- Regularly update your business hours and add service areas
Landscaping companies with a fully optimized Google Business Profile get more phone calls and leads directly from search results.
Use the Right Keywords on Your Website
Your website should include the exact search terms potential customers are using.
Instead of just saying:
“We provide landscaping services.”
Use SEO-friendly landscaping keywords, such as:
- Landscaping SEO services for higher Google rankings
- Professional lawn care services in [City]
- Best landscape design company near [Landmark]
- Affordable hardscaping services in [Neighborhood]
Google scans your website for these keywords. If they’re missing, your site won’t rank for them.
Make Your Website Mobile-Friendly
More than 70 percent of local searches happen on mobile devices. If your website:
- Loads slowly
- Is difficult to navigate
- Lacks clear service information
You’ll lose potential clients before they even contact you.
To improve rankings, make sure your site:
- Loads in under three seconds
- Clearly displays your services and contact information
- Includes a “Call Now” button for easy inquiries
Test your website’s mobile-friendliness here.
Get More Google Reviews (They Boost Your Ranking!)
Google prioritizes businesses with more high-quality reviews.
Encourage customers to leave a review by:
- Asking satisfied clients to share their experience on Google
- Responding to every review (both positive and negative)
- Using follow-up emails with a direct review link
Learn how to generate more Google reviews.
Start Blogging (Yes, It Works for Landscaping Businesses!)
A blog might not seem important, but it’s a powerful SEO tool.
When you publish educational, informative content, you:
- Help Google understand what your business does
- Attract potential clients searching for landscaping advice
- Improve your website’s overall rankings
Great blog topics for landscaping companies include:
- How landscaping SEO services help businesses grow online
- Five easy landscaping ideas to boost curb appeal
- Best plants for a low-maintenance yard in [City]
- How to choose the right landscaping company
Each blog post naturally includes keywords, helping you rank higher in search results.
Frustrated with SEO? Let Experts Handle It for You.
Most landscapers don’t have time to figure out SEO. You’re busy running a business, managing projects, and delivering excellent results.
SEO is complex, but it’s essential if you want consistent, high-quality leads.
Instead of spending hours learning SEO, let professionals do it for you.
Landscaping SEO services ensure your business:
- Ranks at the top of Google searches
- Gets more phone calls, inquiries, and booked jobs
- Outperforms competitors who aren’t using SEO
Just like your clients trust you to transform their outdoor spaces, you should trust SEO experts to grow your business online.
Final Thoughts
If you’re tired of losing leads to competitors and want to start generating consistent new business, it’s time to invest in SEO for landscaping companies.
Your company deserves to be seen, recognized, and thriving.
