Privacy Policy

Effective Date: May 21, 2025

At Rodeo Roi, we are committed to protecting the privacy and security of your personal information. This Privacy Policy describes how Rodeo Roi (“we,” “us,” or “our”) collects, uses, stores, shares, and protects information gathered from users of our website (rodeoroi.com), our SEO services, and our SaaS platform (collectively, “Services”).

By accessing or using our Services, you agree to the terms of this Privacy Policy.

1. Information We Collect

We collect various types of information from and about you depending on how you interact with our Services:

a. Information You Provide to Us Directly

Contact Information: When you inquire about our Services, sign up for an account, subscribe to our newsletter, or contact customer support, we may collect your name, email address, phone number, and company name.
Account Information: When you create an account for our SaaS platform or SEO services, we collect your login credentials (username and hashed password).
Payment Information: When you make a purchase, our third-party payment processor (e.g., Stripe) collects your billing details, such as credit card number, billing address, and other payment information. We do not store full credit card numbers on our servers.
Communications: Records of your correspondence with us, including emails, chat transcripts, and support tickets.
Service-Related Data: For SEO services, you may provide us with access to your website analytics (e.g., Google Analytics, Google Search Console), content, keywords, and other data relevant to the SEO strategies we implement. For SaaS, you might input data into the platform relevant to its functionality.

b. Information We Collect Automatically

Usage Data: When you visit our website or use our SaaS platform, we automatically collect information about your activity, such as your IP address, browser type, operating system, pages viewed, time spent on pages, referral source, and clicks.
Device Information: We may collect information about the device you use to access our Services, including device model, operating system version, unique device identifiers, and mobile network information.
Cookies and Tracking Technologies: We use cookies and similar tracking technologies (like web beacons and pixels) to collect information about your Browse behavior, remember your preferences, and facilitate your login. More details below in Section 4.

c. Information from Third Parties

We may receive information about you from third-party services if you link them to your Rodeo Roi account (e.g., connecting Google Analytics) or from partners (e.g., marketing affiliates).
For SEO services, we may collect publicly available data related to your website and competitors for analysis and strategy development.

2. How We Use Your Information

We use the information we collect for various purposes, including:

To Provide and Maintain Services: To operate, deliver, and maintain our website, SaaS platform, and SEO services; to process your transactions and manage your account.
To Improve and Develop Services: To understand how users interact with our Services, troubleshoot issues, analyze trends, and develop new features and offerings.
To Communicate with You: To send you service-related notifications, updates, security alerts, technical notices, and administrative messages.
For Marketing and Promotion: To send you promotional communications about our Services, special offers, and news that we believe may be of interest to you, based on your preferences. You can opt-out of marketing communications at any time.
For Security and Fraud Prevention: To detect, prevent, and address technical issues, security incidents, and fraudulent activities.
For Legal Compliance: To comply with applicable laws, regulations, legal processes, and government requests.
For Analytics and Research: To perform data analytics and research to understand and improve our Services.
For Personalization: To tailor content and experiences based on your preferences and usage patterns.

3. How We Share Your Information

We may share your information with third parties in the following circumstances:

With Service Providers: We may share your information with third-party vendors, consultants, and other service providers who perform services on our behalf, such as payment processing (e.g., Stripe), cloud hosting (e.g., AWS, Google Cloud), customer support, analytics (e.g., Google Analytics), and email delivery. These providers are obligated to protect your information and use it only for the purposes for which we disclose it to them.
For Legal Reasons: We may disclose your information if required to do so by law or in the good faith belief that such action is necessary to (a) comply with a legal obligation, (b) protect and defend the rights or property of Rodeo Roi, (c) act in urgent circumstances to protect the personal safety of users of the Services or the public, or (d) protect against legal liability.
Business Transfers: In the event of a merger, acquisition, reorganization, bankruptcy, or sale of all or a portion of our assets, your information may be transferred as part of that transaction.
With Your Consent: We may share your information with third parties when we have your explicit consent to do so.
Aggregated or Anonymized Data: We may share aggregated or de-identified information that cannot reasonably be used to identify you with third parties for various purposes, including analytics, research, and marketing.

4. Cookies and Tracking Technologies

We use cookies and similar tracking technologies (e.g., web beacons, pixels) to track activity on our Services and hold certain information.

Cookies are small data files stored on your device that help us improve your experience, analyze usage, and deliver targeted advertising.
Web Beacons (or pixels) are tiny graphic images placed on web pages or in our emails that allow us to determine if you have performed a specific action or viewed certain content.

You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Services.

5. Data Security

We implement reasonable technical and organizational measures designed to protect your personal information from unauthorized access, use, alteration, and disclosure. These measures include [e.g., data encryption, secure servers, access controls, regular security audits]. However, no method of transmission over the internet or method of electronic storage is 100% secure. Therefore, we cannot guarantee its absolute security.

6. Data Retention

We retain your personal information for as long as necessary to provide our Services, fulfill the purposes outlined in this Privacy Policy, comply with our legal obligations, resolve disputes, and enforce our agreements. The retention period may vary depending on the type of information and the purpose for which it was collected.

7. Your Privacy Rights

Depending on your jurisdiction, you may have the following rights regarding your personal information:

Right to Access: You have the right to request a copy of the personal information we hold about you.
Right to Rectification: You have the right to request that we correct any inaccurate or incomplete personal information we hold about you.
Right to Erasure ( “Right to be Forgotten”): You have the right to request that we delete your personal information, subject to certain exceptions.
Right to Restrict Processing: You have the right to request that we restrict the processing of your personal information in certain circumstances.
Right to Data Portability: You have the right to receive your personal information in a structured, commonly used, and machine-readable format.
Right to Object: You have the right to object to the processing of your personal information for certain purposes, such as direct marketing.
Right to Withdraw Consent: Where we rely on your consent to process your personal information, you have the right to withdraw that consent at any time.

To exercise any of these rights, please contact us at support@rodeoroi.com. We will respond to your request in accordance with applicable law. We may need to verify your identity before processing your request.

8. Children’s Privacy

Our Services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children under 18. If we become aware that we have collected personal information from a child under 18 without parental consent, we will take steps to delete that information.

9. Changes to This Privacy Policy

We may update our Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the “Effective Date” at the top. We encourage you to review this Privacy Policy periodically for any changes.

10. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us:

Email: [email protected]
Phone: 512-222-7266
Mailing Address: Rodeo Roi #471821 Capitol Ave Ste 415
Cheyenne, WY 82001